Agribusiness Sales
Sales Lead

General Purpose and Scope of Position

The Sales Lead is an Agricultural Field Sales Representative responsible for sales leadership above and beyond their sales representative duties. This role is carrying the responsibility of being the key point of contact at the location level and acting as the liaison between the Sales Manager and Sales Reps. The role continues managing existing accounts and attracting new customers within a defined sales territory. Assisting customers with the proper product selection and use of products based on specific agronomic needs. The Sales Lead will maintain and develop profitable customer relationships while becoming the market leader within the defined sales geography.

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Key Skills and Abilities Include

  • Ability to establish strong relationships with field personnel, peers, and customers
  • Knowledge of agricultural production
  • Ability to lead and influence
  • Ability to handle multiple projects simultaneously
  • Ability to work independently with minimal supervision
  • Proficient with computers utilizing Microsoft Windows and Windows applications and ERP order entry systems
  • Ability to travel by vehicle or commercial transportation to other branches, meeting locations, or customer farms
  • Ability to work for long periods of time while standing
  • Ability to bend, stoop, kneel, and lift up to 40 lbs. safely and easily

Key Personal Attributes Include

  • Bachelor’s degree or higher in Agriculture or Business-related field is A BS in Ag is required in certain geographies.
  • Three to five years’ experience in the Agricultural industry (preferred)
  • PCA License required (in certain geographies)
  • CCA License required (in certain geographies)
  • Good interpersonal and team building skills with a positive attitude
  • Excellent written and oral communication skills with the ability to communicate effectively with small and large groups
  • Detailed and accurate
  • Willingness to travel up to 25% of the time
  • Physically able to endure outdoor climates including hot or cold weather extremes
  • Willingness and desire to embrace technology to add value to service offering for customers
  • Enjoy being actively involved in developing others

Specific Responsibilities and Key Deliverables Include

  • Responsible for responding timely to inquiries from local Sales Reps, including addressing pricing needs
  • Assist the Sales Manager by acting as point person for pricing and forecasting
  • Actively mentor sales reps and provide guidance through organizational and process changes
  • Maintain vendor relationship for local market
  • Provide guidance on account switches, new accounts, and past due list
  • Contributor to performance reviews and goal setting
  • Manage existing customer base
  • Identify new key customers, understand their business, determine their needs, and develop plans and actions for sales territory growth
  • Communicate with branch management the initiatives, objectives, strategies, and action plans
  • Serve as point person to manage the support resources of the territory including value-added nutrition, branded products, seed, purchasing, and technology while overseeing the implementation and success of the plans and objectives in conjunction with branch personnel
  • Responsible for sales territory budgeting, forecasting, and analysis
  • Follow credit policies and manage risk for the company
  • Develop annual business plans that optimize growth and profitability for the territory
  • Implement marketing and sales plans
  • Establish and meet sales goals
  • Network with industry representatives to expand sales opportunities
  • Build product and market knowledge to add understanding and credibility
  • Support other team members to attain branch and performance goals
  • Proactively seek and participate in available company-sponsored training to develop and advance skill set and knowledge base
  • Become primary contact between customers and Wilbur-Ellis Company including deliveries, forecasting, credit, complaint handling, custom application,
  • Present a professional image to our customers in all interactions (verbal, computer and face-to-face) through personal appearance and overall demeanor
  • Perform all other duties as assigned by management in a professional and efficient manner

Compensation and Benefits

  • Competitive salary (to be determined based on experience or other factors)
  • Comprehensive company benefits

Agribusiness Sales Matrix

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