New food application facility accelerates business development and responsiveness for customers and suppliers in Australia and New Zealand  

SYDNEY– July 30, 2012 – Connell Brothers, the largest marketer and distributor of specialty chemicals and industrial ingredients in Asia-Pacific, has expanded food formulation services for its customers and suppliers in Australia and New Zealand with the opening of a food application facility located in Sydney.  The company’s food technicians will be able to assist its customers in the formulation and development of baked goods and desserts with the new facility. 

“We hope that the facility will provide our customers with a high-level of service that is consistent with the Connell Brothers name, and strengthen our presence as an innovative and leading marketer and distributor of specialty food ingredients in Australia and New Zealand,” said Graham Brown, general manager, Connell Brothers Australasia. “We look forward to working with new and existing customers to develop food products that lead market trends and address market challenges.” 

Connell Brothers also has food ingredient application facilities in Malaysia, Philippines and Thailand that service customers in each region. Its food ingredients segment offers a specialized range of innovative ingredients for bakery, beverage, cereals, dietary supplements, confectionary, dairy and small goods applications. The company currently employees 29 people in Australia and New Zealand.  

In April 2012, Connell Brothers announced a new partnership with BASF for food ingredient distribution in Australia and New Zealand. 

About Connell Brothers  

Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and industrial ingredients in Asia-Pacific. With over 100 years in Asia and a keen focus on technical service, customer support and quality control, Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific. 

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