New website accommodates growing specialty chemicals and ingredients business in Asia-Pacific  

SINGAPORE – Oct. 8, 2013 – Connell Brothers, a division of Wilbur-Ellis Company and the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific, announced today that it has launched a new website,  

The new website was created to accommodate the company’s growing business in Asia-Pacific, now with 17 country locations, 37 offices, and multiple warehouses in the region.  

Website visitors may view the company’s 13 business segments, including Coatings & Ink, ConstructionConsumer ProductsFeed AsiaFood IngredientsIndustrialLubricants & Metal Working FluidsOil & GasPersonal & Home CarePharma IngredientsPlasticsRubber, and USA Distribution.  

“Communicating efficiently and effectively to our online audience is important for us and our partners,” said Ted Eliot, president of Connell Brothers.  “We want site visitors to understand that we have market reach, and technical, sales, and regulatory expertise to deliver our products to this dynamic region.  Most importantly, we want our audience to understand our commitment to specialty chemicals and ingredients distribution in Asia-Pacific.”   

Several of the country website pages include localized translations to accommodate the diverse customer base that Connell Brothers services, including modified and traditional Chinese, Bahasa Indonesia, Japanese, Korean, Malay, Thai, and Vietnamese.  

Other new features include an interactive map, making it easy for anyone to find their nearest Connell Brothers location, as well as an interactive historic timeline

“The website not only has practical information about our business, but it allows visitors to experience our unique history and presence in Asia,” adds Eliot. 

For more information, please visit