Acquisition Solidifies Company’s Commitment to Personal and Home Care Markets in Asia-Pacific
Hong Kong - Nov. 4, 2014 – Connell Brothers (CBC), a division of Wilbur-Ellis Company and the largest marketer and distributor of specialty chemicals and food ingredients in Asia-Pacific, announced that it has acquired the operations of Bioworld Fine Chemical (Shanghai) Co., Ltd., a distribution company dedicated to personal and home care ingredients in China, with rich experiences and knowledge in marketing high-end botanical oils and plant extracts.
The new addition is expected to increase CBC’s penetration in the skincare, hair care, color cosmetics, as well as household care markets, by complementing the current product portfolio of CBC.
“We are committed to the personal care industry in Asia-Pacific and continue to seek ways to expand our capabilities. Recent investments in personnel and expansion of technical capabilities in the region, along with the representation of leading suppliers in their applications, provide our customers a superior platform to grow their businesses. The acquisition of Bioworld further expands our network and capabilities in this market,” said Azita Owlia, vice president, CBC North Asia and Sponsor of CBC Personal & Home Care industries. “This is an exciting time for us, as we welcome our new customers, employees and suppliers to this platform.”
Ralf Busch, general manager of CBC China, said, “Further expansion of our platform through Bioworld in Central and Southern China, coupled with the opening of a brand new technical center in Shanghai in early 2015 continue to enhance our presence in China.”
“To be a part of a global company such as CBC, with extensive offerings and presence, ensures more efficient service to our partners and opportunities for our employees,” said Jimmy Ren, managing director, Bioworld. “Most importantly, our new organization is now more equipped with the resources and capabilities to drive growth for our partners as we navigate the increasingly complex business environment in China.”
The major products currently represented by Bioworld include high quality botanical oils and plant extracts by Distierias Munoz Galvez, S.A, the Lebermuth Company, Inc., Kumar Organic Products and Kingvish Kompany.
For more information, please visit www.wilburellis.com