Cavallo Ventures invests in the future of feed with Performance Livestock Analytics

SAN FRANCISCO, CA – March 01, 2019 – Cavallo Ventures, Inc., the venture capital arm of Wilbur-Ellis, a leading international marketer and distributor of agricultural products, animal feed and specialty chemicals and ingredients, announced today an investment in Performance Livestock Analytics (PLA), the Ames, Iowa, based producer of livestock analytics software Performance Beef™.

“We look for investments in companies that bring value and efficiency to our customers,” said Wilbur-Ellis Nutrition President Andrew Loder. “We are continually looking to partner with companies like PLA that can provide pioneering solutions for our customers and support our innovation vision. The real-time analytics provide producers with greater performance predictability and improved efficiency for their feeding programs while enabling us to understand how we can bring more value to our customers through our products and services.”
PLA’s cloud-based Performance Beef platform helps producers optimize cattle nutrition and animal health by automating the measurement, analysis and reporting of financial and operational data to ensure better feed management.

“Our Performance Beef technology is an operating platform for livestock producers, providing them with the state-of-the-art analytics and real-time information they need to optimally manage their livestock,” said Dane Kuper, PLA CEO. “Partners like Wilbur-Ellis are key to help us reach more markets and are an indicator of our continued company growth.”

Performance Beef, the leading business operating system in the livestock industry, is a software subscription service that helps livestock producers automatically capture feed and veterinary information, essential to maximizing profitability. Performance Beef provides simple, easy-to-use software apps that allow livestock producers to manage all financial, operational and performance data for their cattle operations.


About the Wilbur-Ellis Companies
Founded in 1921, the Wilbur-Ellis companies are leading international marketers and distributors of agricultural products, animal feed and specialty chemicals and ingredients. By developing strong relationships, making strategic market investments and capitalizing on new opportunities, the Wilbur-Ellis companies have continued to grow the business with sales now over $3 billion.
Cavallo Ventures, Inc. is the venture capital arm of Wilbur-Ellis, investing in companies and technologies that align with its three business divisions – Agribusiness, Nutrition and Connell.

About Performance Livestock Analytics Inc.
Performance Livestock Analytics provides software subscription services to livestock producers, brokers, risk managers, nutritionists, animal health and animal nutrition companies. Performance BeefTM is a product of Performance Livestock Analytics Inc. For more information please visit ©2019 Performance Livestock Analytics Inc. All rights reserved.
Performance Livestock Analytics Inc. (PLA), Performance Beef and any other PLA products and services mentioned herein, as well as their respective logos, are trademarks or registered trademarks of PLA.