Julie Magnuson (Nutrition)

Customer focus can mean many things. From listening to your customer about what their needs are to providing products and timely service to meet those needs. I believe “focus” equates to a deeper level of service and showing the customer you truly care.

• How do you engage with them? What is your tone in your message?
• What is/are the method(s) they prefer to communicate? Phone call, email, text, in person?
• How often do they want to be in touch or hear from you? Daily, weekly, monthly, etc.?
• Are you proactive or reactive to their needs?
• Are you making them feel important and showing them that they are because without them you could be out of business?
• Who are your customers? Not only are the people who purchase from us our customers but consider this … suppliers, other vendors, co-workers, and other internal stakeholders in the company can be considered the customer.

Bottom line, who you serve, how you serve and in the manner in which you serve are all important.

And finally, something to me that is most important to remember in business and in life stems from a favorite quote of mine and very applicable when you think about customer focus.
“I’ve learned that people may forget what you say, people may forget what you do, but people will never forget how you made them feel.” Maya Angelou