Jennifer Sothers (Agribusiness)

I try to embrace ways to continuously improve by keeping an open mind. Improvement is always better for the customer. Change is not always easy to accept so I consciously keep a mindset to give any new changes a chance instead of resisting the change. Being open minded towards the change illustrates to your teammates a growth mindset and also works in the pull-don’t-push method of convincing people to embrace change.

I also talk with our customers about what works best for their operation. Once I am familiar with their needs I try to anticipate what would make it easier for them to work with us. For example, would the customer portal be useful to them? If so, I will suggest it to them one-on- one and give them the FAQ booklet to get them started. Another example is, if I know there was an issue with their billing I will reach out to them to explain what happened on their account before they get the invoice in their mailbox. Then they know what is going on with their statement and there’s no surprises. When the customers see you acting on their behalf they are confident in your skills and motives and makes them feel good about doing business with you.