Jay Rajgor (Connell)

What does Customer Focus mean to you?

• Know : Knowing who is my customer – that can be internal (within organization) or external
• Evaluate : Evaluate every request coming from customer, assess its implications, business need and then make an agreement to serve
• Serve : Make 100% sure to serve as per promised agreements and keep customer updated about the progress.
• Communicate : Always answer any query, request or complain, communication has to be fluid, honest and transparent.

How could strengthening Customer Focus impact Wilbur-Ellis or your team?

Being customer focused puts us in a better position to help our customers, in an honest way. Our customer will sense that we are making an extra effort to understand the situation at which they are and to really understand them to be better able to help them get where they want to be. This builds Customer Loyalty and trust which directly proportionate to healthy business growth and longevity, and this will give us ultimately an edge over our competitors.