Connor Ferguson (Agribusiness)

My team lives in data – and with that comes the expectation or understanding that the data needs to be shared in order to be effective. Many of the processes we’ve developed for data analysis and data processing is very much behind the scenes. We are making it a priority in 2023 to increase the understanding and transparency of our processes so the greater Agribusiness team can see what we do and where certain trials are in the analysis process. This knowledge sharing will allow others to better understand how we do what we do as well as keep us accountable to ensure we deliver on better data processing and usability by the Agribusiness team working directly with customers.

We also gain great insights from the customer facing team members in Agribusiness to better improve the messaging and lens through which we view certain trials. This two-way data sharing puts valuable tools in the hands of those aiming to sell a product to improve a grower’s production and gives us a better understanding of how a given product is being positioned to ensure the final data summary is most useful to the widest audiences.